Miro vs Mural vs FigJam Online Whiteboard Pricing Playbook

Miro vs Mural vs FigJam Online Whiteboard Pricing Playbook

A 25-person team pays $6,000 a year for Miro Business. The same 25 people cost $900 a year as FigJam Collab seats and $5,397 as Mural Business. None of those numbers is wrong: Miro sells a member seat with a full AI suite, Mural sells a member seat with a facilitation engine and a free guest lane, and FigJam sells a Figma seat whose cheapest form costs $3 a month. The mistake is comparing sticker prices without comparing what counts as a seat, what the free plan lets you keep, and where single sign-on forces you up a tier. This playbook prices all three from the vendors' own pricing pages, read 12 November 2026, and runs the same three team sizes — 5, 25, and 100 seats — through each ladder.

Step 1: The three ladders, side by side

All three vendors publish four tiers: free, entry paid, mid paid, and custom enterprise. The prices below are the annual-billing rates read from miro.com/pricing, mural.co/pricing, and figma.com/pricing on 12 November 2026.

Three facts in that table do most of the work. First, Miro and Mural both cap the free plan at three editable boards and charge per member above it. Second, Mural's mid tier is $2.01 a member cheaper than Miro's mid tier, while Mural's entry tier is $1.99 a member dearer — the ladders cross between tiers. Third, FigJam is not priced as a whiteboard at all: it is included with every Figma seat, and the Collab seat at $3 a month on Professional is the cheapest way to buy full FigJam access.

Step 2: The free plans — three boards, three different walls

Every vendor's free plan stops at three. Miro Free gives unlimited team members and 3 editable boards: "Three most recent ones will remain editable." Mural Free gives unlimited members and unlimited murals with 3 editable murals at a time, plus unlimited visitors with view-only rights. FigJam on Figma's free Starter plan gives 3 FigJam files in the team folder plus unlimited drafts — but drafts can only be shared with view access. The 3-file figure and the 30-day version history are corroborated from three independent October 2026 reads of Figma's own pages.

The walls behind the cap differ. Miro Free has no guest or visitor roles: anyone you invite automatically becomes a member, and on a paid plan that means a paid seat. Mural Free keeps every facilitation feature — timer, voting, private mode, summon, laser pointer — and gives visitors view-only access from day one. FigJam Free keeps the timer, tables, code blocks, and diagramming tools; the wall is voting, open sessions, and audio conversations, which need a paid plan.

Step 3: Worked example — the same team on all three ladders

The examples below use stated assumptions: teams of 5, 25, and 100 paid seats, billed annually, at list price.

At 5 seats, the annual bills are: Miro Starter $480, Miro Business $1,200, Mural Team+ $599.40, Mural Business $1,079.40, FigJam Collab on Professional $180, and FigJam Collab on Organization $300.

At 25 seats, the annual bills are: Miro Starter $2,400, Miro Business $6,000, Mural Team+ $2,997, Mural Business $5,397, FigJam Collab on Professional $900, and FigJam Collab on Organization $1,500. Miro Business costs 6.67 times the FigJam Collab Professional bill — $6,000 against $900 — and $603 a year more than Mural Business.

At 100 seats, the annual bills are: Miro Starter $9,600, Miro Business $24,000, Mural Team+ $11,988, Mural Business $21,588, FigJam Collab on Professional $3,600, and FigJam Collab on Organization $6,000.

Step 4: Monthly billing — the premium for staying flexible

Annual billing is the headline on all three vendor pages, and monthly billing costs more everywhere it exists. Miro states the rule on its own page: "Annual billing saves 20% over monthly." The monthly rates — Starter $10 and Business $25 a member — are corroborated from five independent October and November 2026 reads, and they follow exactly from the vendor's own 20% figure, since 8 divided by 0.8 is 10 and 20 divided by 0.8 is 25. Mural Team+ shows both rates on the vendor page: $9.99 billed annually, $12 billed monthly. Mural Business shows no monthly price at all. FigJam's Professional plan bills monthly at $20 for a Full seat, $15 for a Dev seat, and $5 for a Collab seat; Organization and Enterprise bill annually only.

At 25 seats, the annual cost of monthly billing is: Miro Starter $3,000 against $2,400 annual; Miro Business $7,500 against $6,000; Mural Team+ $3,600 against $2,997; FigJam Collab on Professional $1,500 against $900. Mural Business cannot be bought monthly at any price.

Step 5: Guests, visitors, and the seat-count trap

The most expensive line in a whiteboard bill is usually a person who should never have been a seat. Miro has three roles: members consume a paid seat; guests hold a free Miro account, are invited to specific boards, and do not consume a paid seat — but only from the Business plan up; visitors reach a board through a shared public link for free and need no account. Mural's three roles are similar: members are the paid core; guests get ongoing access to open rooms or individual murals, free on Business and Enterprise; visitors are one-time collaborators, free on every plan, view-only on Free and able to edit from Team+ up. FigJam's model is thinner: outsiders can join a session for 24 hours, and anyone on a paid plan can view and comment without a seat — but no free guest role for ongoing external collaborators is published, so a regular outside contributor needs a Collab seat.

The worked guest example uses a stated assumption: 25 paid seats and 10 regular external collaborators. On Miro Business, the 10 guests cost $0, where buying them seats would cost 10 times $20 a month, or $2,400 a year avoided. On Mural Business, the same 10 guests cost $0, where seats would cost 10 times $17.99 a month, or $2,158.80 a year avoided. On FigJam, those 10 collaborators each need a Collab seat at $3 a month on Professional, or $360 a year.

Step 6: SSO, SCIM, and the enterprise gate

Single sign-on is the gate that forces most teams up a tier, and it sits in a different place on each ladder. Miro puts SAML SSO on Business at $20 a member, with SCIM provisioning, audit logs, domain control, and data residency held back for Enterprise. Mural puts SSO on Business at $17.99 a member, with SCIM, audit logs, mandatory two-factor authentication, data residency, and bring-your-own-key held back for Enterprise. Figma puts SAML SSO and SCIM provisioning on Organization and Enterprise only; Professional has no SSO at all.

That placement changes the real entry price for a team with an SSO requirement. A 25-seat team that must have SSO pays $6,000 a year on Miro Business, $5,397 on Mural Business, or $1,500 a year for 25 Collab seats on Figma Organization at $5 a seat — but the FigJam route only works if the whole team can live on Collab seats, and any designer who needs Figma Design needs a Full seat at $55 a month on Organization. Enterprise is a quote on all three vendors, and no number is printed for any of them.

Step 7: The FigJam seat trap — Collab against Full

FigJam's pricing looks like a bargain until a team buys the wrong seat. The Collab seat at $3 a month on Professional gives full access to FigJam, Figma Slides, Figma Buzz, and Figma Specs, plus view and comment access in Figma Design files. The Full seat at $16 a month adds Figma Design, Make, Draw, Motion, Sites, and Dev Mode. The gap is $13 a seat a month, and the vendor's own FAQ draws the line: a Collab seat cannot create in Figma Design. A facilitator who never opens a design file wastes $13 a month on a Full seat — $3,900 a year across 25 facilitators.

The same logic applies to the Dev seat at $12 a month on Professional, which adds Dev Mode and full FigJam access for developers who inspect designs but do not edit them. Sort the team by what each person actually opens: FigJam only means Collab, Dev Mode inspection means Dev, Figma Design editing means Full — the same seat-sorting discipline the Linear vs Jira vs ClickUp comparison applies to engineering tools.

AI credits are the second meter. Miro rations credits per member: 10 a month on Free, 25 on Starter, 50 on Business, and a pooled allowance from 2,500 a month on Enterprise, resetting monthly with no rollover. At 25 seats on Business that is 1,250 credits a month. FigJam gives every seat 500 AI credits a month except a Full seat on Professional, which gets 3,000. Mural bundles Mural AI into every paid plan with no published credit count.

The decision

The build operation, start to finish

1. Count creators, guests, and viewers separately before opening any pricing page. Creators get seats; regular outside partners get the free guest lane where the vendor offers one — the same three-population count the Asana vs Monday vs Trello comparison uses for work-tracking tools.
2. Test the free plan against the three-board wall with real boards. If the fourth board matters in the first month, budget for a paid tier from day one.
3. Run the 5, 25, and 100 seat math from Step 3 with the team's own headcount, on annual billing first, then on monthly billing.
4. Check the SSO gate before choosing a tier: Miro and Mural include SSO at the mid tier, Figma only at Organization and above.
5. Sort every Figma seat by what the person opens — Collab for FigJam only, Dev for Dev Mode inspection, Full for Figma Design editing.
6. Run the final seat-count total through the pricing calculator with the guest count entered as zero-cost where the vendor allows it.
7. Put the seat audit on the calendar one month before renewal. Miro removes seats only at renewal.

Run the seat audit like any SaaS renewal: export the member list as a CSV, join it to the vendor's API export of last-active dates, and downgrade anyone who has not edited in 90 days — B2B teams that skip this pay for viewers.

• [x] Count creators, guests, and viewers separately.
• [x] Test the free plan against the three-board wall.
• [x] Run the 5, 25, and 100 seat math on annual billing, then monthly.
• [x] Check the SSO gate before choosing a tier.
• [x] Sort every Figma seat by what its holder actually opens.
• [x] Run the final total through the pricing calculator with guests at zero.
• [x] Calendar the seat audit before renewal.