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AI Tools • 12 min read

HeyGen vs Synthesia vs Colossyan: AI Avatar Video Pricing, Credits, and the Per-Minute Cost

Three AI avatar presenters sell the same finished minute on three different meters. HeyGen sells credits at $0.0483 each and never publishes a credits-per-minute rate. Synthesia sells credits that convert at roughly 100 per finished minute, so Pro costs about $0.98 a minute on annual billing. Colossyan sells minutes directly: $1.97 a minute on Professional annual. This playbook prices all three the same way, from the vendors' own pricing pages read 15 November 2026.

By Enow A. Jovial • Published 2026-11-15

A training team needs 30 minutes of presenter video a month. On Colossyan Professional that is $59 a month and the allowance fits exactly: 30 NEO minutes. On Synthesia Pro at annual billing it is $59 a month for roughly 60 minutes. On HeyGen Pro it is $49 a month and the allowance is unknowable: 1,000 credits, with no published rate for what a minute costs.

Synthesia Pro is the cheapest finished minute at about $0.98 on annual billing. Colossyan Professional is the most transparent minute at $1.97, sold as minutes, not credits. HeyGen is the cheapest credit at $0.0483 — and the only vendor whose per-minute cost cannot be computed from its own published pages.

What each vendor actually sells

HeyGen is an AI video generator built around the avatar: stock presenters, custom video avatars cloned from the buyer's own likeness and voice, lip-sync translation into 175-plus languages, and a Video Agent that turns text, image, or reference video into finished clips. Its newest engines are Avatar 6 Turbo and Avatar 6 Pro, and Pro bundles access to Seedance 2.5 and VEO 3.1, so the same subscription also generates non-avatar video HeyGen sells in credits, one currency spent across every feature, and the credits a video uses vary with the model, the duration, and the complexity.

Synthesia is the enterprise training-video platform: studio video creation, dubbing, surveys, interactive video, branded video pages, and 1-click translation into 140-plus languages. Its meter is also credits, but Synthesia publishes the conversion the buyer needs: the pricing page states how many finished minutes each plan's credits make. That single sentence is what makes Synthesia priceable per minute and HeyGen not.

Colossyan is the course platform of the three: video and courses in one product, with a course outline editor, PPT and PDF import, interactive video, quizzes, and SCORM export to an LMS. It sells minutes, not credits — NEO minutes for the standard engine and NEO2 minutes for the newer one — and the allowance is stated in minutes on every tier.

HeyGen pricing page: Creator $29 a month with 600 credits, Pro $49 with 1,000 credits
HeyGen pricing page: Creator $29 a month with 600 credits, Pro $49 with 1,000 credits

The published price lists, verified 15 November 2026

HeyGen's prices are from the vendor's own pricing page, read 15 November 2026. Free is $0 for 3 watermarked videos a month, each up to 1 minute, with 500-plus stock presenters, one custom video avatar, and 30-plus languages. Creator is $29 a month on monthly billing and $24 a month on annual billing, for 600 credits a month, 1080p export, no branding, and 175-plus languages. Pro is $49 a month on monthly billing for 1,000 credits, Avatar 6 Pro, one Professional Voice Clone, 4K export, and videos up to 30 minutes each. Business is $149 a month for 1,500 credits, 5 custom video avatars, 4K export, videos up to 60 minutes, and extra members at $20 a seat a month.

Synthesia's prices are from the vendor's own pricing page, read 15 November 2026. Basic is $0 for 500 credits a month and 10 minutes of studio video creation or dubbing, watermarked. Starter is $19 a month on monthly billing — $9 for the first month — for 1,250 credits a month, and $14 a month on annual billing, $168 billed yearly, for 15,000 credits a year. Pro is $89 a month on monthly billing — $49 for the first month — for 6,000 credits a month, and $59 a month on annual billing, $708 billed yearly, for 72,000 credits a year. The first-month prices are promotions: budget on $19 and $89, not on $9 and $49.

Colossyan's prices are from the vendor's own pricing page, read 15 November 2026. Starter is free, worth $27 a month by the page's own FAQ, for 20 minutes a month with NEO and 0.5 minutes a month with NEO2, with 15 custom avatars and 3 cloned voices. Professional is $59 a month on annual billing — yearly billing is marked 34 percent off — for 30 minutes a month with NEO and 10 minutes a month with NEO2, up to 3 editors, and 5 SCORM exports a month.

VendorFreeEntry (annual)Mid (annual)Top (annual)MeterAuthority
HeyGen$0, 3 videos/moCreator $24/moPro $49/mo, $40.83 derivedBusiness $149/moCreditsheygen.com/pricing
Synthesia$0, 500 credits/moStarter $14/mo, $168/yrPro $59/mo, $708/yrEnterprise, quoteCredits, minutes publishedsynthesia.io/pricing
Colossyan$0, 20 NEO min/moProfessional $59/mo—Enterprise, quoteMinutescolossyan.com/pricing

Two figures in that table are derived, not published: HeyGen Pro annual is $40.83 a month from the "2 months free" toggle ($49 x 10 / 12), and Colossyan monthly is about $89 from the 34 percent yearly discount ($59 / 0.66).

The credit meter: what one credit costs

HeyGen's meter is the credit, and the cost per credit is computable on every tier because the price and the allowance are both published. Creator at $29 a month for 600 credits costs $0.0483 per credit. Pro at $49 a month for 1,000 credits costs $0.049 per credit — barely above Creator. The top Pro tier in the page's FAQ runs 100,000 credits a month at $4,300, or $0.043 per credit.

Cost per credit=Monthly priceMonthly credits\text{Cost per credit} = \frac{\text{Monthly price}}{\text{Monthly credits}}

Example A — HeyGen Creator. One month costs $29 for 600 credits, or $0.0483 per credit. A video that consumes 120 credits therefore costs $5.80 of allowance — if the buyer knows it consumes 120 credits, which the page does not say for any specific video.

HeyGen Creator per credit=$29600=$0.0483\text{HeyGen Creator per credit} = \frac{\$29}{600} = \$0.0483

Example B — HeyGen Pro. One month costs $49 for 1,000 credits, or $0.049 per credit. The same 120-credit video costs $5.88 of allowance on Pro — for the better avatar engine and 4K export.

HeyGen Pro per credit=$491,000=$0.049\text{HeyGen Pro per credit} = \frac{\$49}{1,000} = \$0.049

That is as far as HeyGen's published figures go. The page states that the credits a video uses vary with the model, the duration, and the complexity, and it publishes no conversion from credits to finished minutes. A buyer who needs a per-minute cost must measure it: generate a fixed 3-minute script on Free, count the credits, and divide. Until that measurement exists, any per-minute figure quoted for HeyGen is invented, and this playbook prints none.

The per-minute math: Synthesia and Colossyan

Synthesia publishes the conversion: Starter's 1,250 credits a month make up to about 12 minutes of video a month on top of the free allowance, and Pro's 6,000 credits make up to about 60 minutes. That is roughly 100 credits per finished minute — 104 on Starter's figures, 100 on Pro's — so this playbook uses 100 credits per minute and labels every per-minute figure derived from it as approximate.

Example C — Synthesia Pro, monthly billing. Pro costs $89 a month for about 60 finished minutes — $1.48 a minute.

Synthesia Pro per minute (monthly)=$8960=$1.48\text{Synthesia Pro per minute (monthly)} = \frac{\$89}{60} = \$1.48

Example D — Synthesia Pro, annual billing. Pro costs $708 a year for 72,000 credits, about 720 finished minutes at 100 credits per minute — $0.98 a minute, a third less than monthly billing.

Synthesia Pro per minute (annual)=$708720=$0.98\text{Synthesia Pro per minute (annual)} = \frac{\$708}{720} = \$0.98

Example E — Synthesia Starter, annual billing. Starter costs $168 a year for 15,000 credits, about 150 finished minutes at 100 credits per minute — $1.12 a minute, dearer than Pro because the fixed price is spread over fewer minutes.

Synthesia Starter per minute (annual)=$168150=$1.12\text{Synthesia Starter per minute (annual)} = \frac{\$168}{150} = \$1.12

Colossyan needs no conversion at all: the allowance is already in minutes. Professional at $59 a month on annual billing costs $708 a year for 30 NEO minutes a month, or 360 minutes a year — $1.97 per NEO minute, twice Synthesia Pro's annual cost.

Colossyan Pro per NEO minute (annual)=$708360=$1.97\text{Colossyan Pro per NEO minute (annual)} = \frac{\$708}{360} = \$1.97

Example F — the NEO2 add-on. Colossyan sells extra NEO2 minutes in packs: 600 extra NEO2 minutes for $1,500 a year, or $2.50 per NEO2 minute — the dearest minute in this comparison, and the price of the newer avatar engine. A studio custom avatar, filmed professionally on a green screen, is a separate add-on at $1,000 a year.

Colossyan NEO2 add-on per minute=$1,500600=$2.50\text{Colossyan NEO2 add-on per minute} = \frac{\$1,500}{600} = \$2.50
Colossyan pricing page: Starter free, Professional $59 a month, 30 NEO minutes and 10 NEO2 minutes
Colossyan pricing page: Starter free, Professional $59 a month, 30 NEO minutes and 10 NEO2 minutes

Team math: 1 seat and 3 editors, annual billing

TeamHeyGen BusinessSynthesia ProColossyan Professional
1 seat / editor$149/mo, 1,500 credits$59/mo, ~60 min/mo$59/mo, 30 NEO + 10 NEO2 min/mo
3 seats / editors$189/mo, 1,500 credits$177/mo, ~180 min/mo$119/mo, 30 NEO + 10 NEO2 min/mo
Annual total$2,268/yr$2,124/yr$1,428/yr

HeyGen Business at $149 a month covers the workspace with its first seat included, and each extra member costs $20 a seat a month — so three seats cost $189 a month, sharing one 1,500-credit pool. Synthesia sells per seat with no team plan on the published page, so three seats are three Pro subscriptions at $59 a month each, $177 a month, with three separate 6,000-credit allowances. Colossyan Professional includes one editor at $59 and charges $30 a month per additional member — so three editors cost $119 a month, sharing one 30-minute allowance. Colossyan is the cheapest three-editor team.

Avatars, API, and the feature gates

HeyGen's stock library is 500-plus presenters on Free and 700-plus on paid plans, with one custom video avatar on Free and Creator and five on Business. Synthesia's library is 125-plus avatars on Starter, 180-plus on Pro, and 240-plus on Enterprise, with 5 personal avatars on Pro and unlimited on Enterprise. Colossyan gives all 300-plus stock avatars on every plan including free, with 15 custom avatars on Starter, 20 on Professional, and unlimited on Enterprise, plus 3 cloned voices on Starter and 5 on Professional.

API access is gated differently on each. Synthesia's compare table lists API access with 360 minutes of video a year included and additional usage as a paid add-on. Colossyan Professional includes API access with 360 minutes a year; Enterprise makes it custom. HeyGen prices its API separately. SCORM export follows the same pattern: Colossyan Professional includes 5 SCORM exports a month, HeyGen Business includes SCORM export and LMS integrations, and Synthesia puts SCORM export on Enterprise. A team buying for LMS delivery should price the tier that carries SCORM, not the tier with the cheapest minute.

Colossyan minutes do not roll over — the pricing page says so in its own FAQ — and Synthesia's page promises no rollover either. Only HeyGen accumulates credits — one month on monthly billing, until renewal on annual. A team that buys 360 annual minutes and ships 200 has paid for 160 minutes it never used, on Colossyan and on Synthesia alike.

The decision table

NeedBuyWhyAuthority
Solo creator, cheapest entry, avatar videoHeyGen Creator, $29/mo600 credits; 4K on Pro; $0.0483/creditheygen.com/pricing
Training videos, cheapest finished minuteSynthesia Pro annual, $708/yr~$0.98/min; 180+ avatars; 5 personal avatarssynthesia.io/pricing
Courses with SCORM, minutes not creditsColossyan Pro annual, $708/yr$1.97/NEO min; 5 SCORM/mo; 3 editors $119/mocolossyan.com/pricing
High-volume avatar video, 100,000 creditsHeyGen Pro top tier, $4,300/mo$0.043/credit; Avatar 6 Pro; 4Kheygen.com/pricing
Measure HeyGen before you commit to it: generate the same 3-minute script on the Free plan, count the credits it spends, and divide by 3. That measured rate decides whether Creator's $0.0483 per credit beats Synthesia's $0.98 per minute.

Who should not buy what

Do not buy HeyGen Pro for a training team that must budget per finished minute: the per-minute cost is unpublished and the 1,000-credit allowance cannot be converted to minutes in advance. Do not buy Colossyan Professional for a team that ships in bursts: minutes do not roll over, so a quiet month's 30 minutes are gone. Do not buy Synthesia Starter for a team that needs personal avatars or interactive video: those sit on Pro.

The video-generation half of this decision lives in the Runway vs Pika vs Sora AI video generation pricing playbook, which prices the per-second meter for non-avatar video. The video-messaging half lives in the Loom vs Vidyard vs Wistia video messaging pricing playbook, where Vidyard's custom AI avatars are the closest analogue to this comparison. This playbook prices the avatar presenter itself.

Founder & CEO Insight — Enow A. Jovial

"An avatar vendor sells you a meter, and the meter is the product. Synthesia prints its conversion, Colossyan sells minutes outright, and HeyGen sells credits with no conversion at all — so HeyGen's price is only knowable after you have already paid. Price the finished minute, measure what the vendor will not publish, and never let a cheap credit hide an expensive video."
— Enow A. Jovial, Founder & Chief Executive Officer

Buying checklist

  • [x] Step 1 — Count the need: Finished minutes per month for the next 12 months, split by avatar engine — NEO versus NEO2 on Colossyan.
  • [x] Step 2 — Price the minute: Synthesia Pro annual about $0.98, Colossyan Pro annual $1.97 per NEO minute. HeyGen has no published per-minute price — measure it on Free first.
  • [x] Step 3 — Price the team: HeyGen Business $149 plus $20 per extra seat; Colossyan Professional $59 plus $30 per extra member; Synthesia Pro is one subscription per seat.
  • [x] Step 4 — Check the gates: SCORM on Colossyan Professional, HeyGen Business, or Synthesia Enterprise. API minutes: 360 a year on Colossyan Professional and Synthesia.
  • [x] Step 5 — Calendar the traps: Colossyan minutes never roll over; Synthesia promises no rollover; HeyGen credits accumulate only until renewal.
  • [x] Step 6 — Buy annual, once: Synthesia Pro drops from $89 to $59 a month and Colossyan Professional carries a 34 percent yearly discount. Never start on monthly billing unless it is a 30-day trial.

Run the three-editor total for your own team shape through the ROI calculator before signing.